Smithsonian Starstruck
An Immersive Journey Through the Cosmos
Smithsonian Starstruck: An Immersive Experience
Photo Credit: Dan Swartz
Shelby Brown (Smithsonian, Strategic Science Communications & Partnerships Lead), Amy Marino (Smithsonian Institute, Senior Program Officer), Kevin Wegener (AstraZeneca, Marketing Director)
On June 10, guests gathered for an exclusive preview of Smithsonian Starstruck: An Immersive Experience, a groundbreaking new virtual reality attraction that blends cutting-edge technology with the wonders of space exploration.
Developed by Fever in collaboration with the Smithsonian Astrophysical Observatory (SAO), Starstruck invites visitors to step beyond Earth and embark on an unforgettable journey through the universe. Using free-roam virtual reality and real astronomical data, the experience allows guests to travel across galaxies, witness the birth and evolution of stars, and explore some of the most fascinating regions of the cosmos in a fully immersive environment.
Held ahead of its public opening in Washington, D.C., the invitation-only preview welcomed more than 400 members of the media, content creators, and community VIPs eager to be among the first to experience this innovative attraction. Throughout the evening, attendees explored the virtual universe firsthand, connected with the creative and scientific teams behind the project, and discovered how years of Smithsonian research have been transformed into an interactive adventure unlike any other.
By combining scientific discovery with state-of-the-art immersive storytelling, Smithsonian Starstruck offers a unique opportunity to experience the beauty, scale, and mystery of the universe in a way that is both educational and unforgettable.
