Should You List Your Home Off the MLS?

THE PROS AND CONS

By BRIAN MASON Real Estate Agent

CONS OF AN OFF-MARKET LISTING

1. Limited Buyer Exposure Perhaps the biggest drawback is missing out on the MLS’s massive audience. The MLS feeds into countless public websites and agent databases, instantly alerting a broad pool of potential buyers. Without that reach, you risk fewer offers and potentially lower sales prices.

2. Conflict of Interest Agents who represent both the seller and the buyer—known as dual agency—could find themselves torn between competing interests. Each party wants the best possible terms, but a single agent may struggle to advocate for both equally. Ensuring that your agent prioritizes your interests can be more challenging in this scenario.

3. Limited Market Feedback When a property is not on the MLS, it receives less overall scrutiny. Without public visibility, you lose valuable feedback about the home’s pricing, condition, and market appeal. This information can help refine your strategy and maximize the sale price.

4. Potential Brokerage Benefit Keeping a listing off the MLS can favor the listing brokerage, which might secure the buyer themselves and earn both sides of the commission. Sellers should consider whether this arrangement truly serves their best interests.

5. Finding the Right Fit Deciding whether to keep your home off-market largely depends on your personal goals. If privacy is paramount and you are willing to accept a possibly smaller buyer pool, an off-market listing might work. However, if maximizing exposure and final sales price is the priority, the MLS remains an unmatched resource. Before finalizing your decision, discuss with your agent how each approach aligns with your objectives. Ultimately, informed choices lead to the best possible outcome—whether you opt for the hush of an off-market listing or the broad reach of the MLS.

PROS OF AN OFF-MARKET LISTING

1. Greater Privacy Some homeowners prefer not to publicly announce a move. An off-market listing keeps showings discreet and limits foot traffic to only serious, pre-qualified buyers. This can be especially appealing for those who value confidentiality or have high-profile lifestyles.

2. Perceived Exclusivity Off-market homes are often seen as “exclusive offerings,” generating curiosity and potentially attracting buyers seeking unique opportunities. In certain niche markets, this can add allure and prompt swift private offers.